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MTV SHUGA:  INNOVATIVE PRO BONO COLLABORATION
SHUGA program moves to Nigera: Roll Out in Progress

LWOB in collaboration with long time supporter Shearman & Sterling and its clients Viacom International Media Networks (VIMN)  launched  a groundbreaking multimedia campaign to maximize public awareness of the rights and obligations of Kenyans under the Kenya Sexual Offences Act.

The team designed public education materials using the characters, storyline and distribution platform of Shuga: Love, Sex, Money—a TV drama produced by MTV Networks Africa in association with The MTV Staying Alive Foundation, through a partnership with PEPFAR (The US President's Emergency Plan for AIDS Relief), The Partnership for an HIV-Free Generation and the Kenyan government. The series is being shown on television stations worldwide including DStv (across Africa), Kenyan terrestrial channels Citizen TV, Kiss TV and Nation TV, BET (international), e.tv (South Africa) and Silverbird TV (Nigeria). It addresses “taboo topics such as rape and sex-for-gifts, told through the lives of realistic characters and emotional situations drawn from real life.”

Viacom International Media Networks, Lawyers Without Borders and Shearman & Sterling consulted with the Shuga team during the pre-production stage of the series in support of a rape plotline around which the public legal education campaign could be based. The Shearman & Sterling team also provided pro bono guidance and support to Shuga: Love, Sex, Money by analysing Kenyan case law, identifying core messages for public education, and drafting materials such as a gender violence resources section, blogs, a graphic novel and other non-traditional educational media. Many of these materials can be found online at www.mtvshuga.com. The graphic novel has been running in a weekly serial in Nairobi's newspaper The Star and is now available online: http://mtvshuga.com/downloads/Shuga%20Graphic%20Novel.pdf

"This important project demonstrates the passion and commitment that both Viacom International Media Networks and Shearman & Sterling share for social responsibility," said Roger James, Senior Vice President and General Counsel for Viacom International Media Networks. "The goal of this project is to increase legal education with respect to gender-based violence in a dynamic, truly engaging and original manner. We're very proud that our efforts are helping to make a difference." To download the magazine right click and select ‘download’ here.

A special thanks to the Nairobi STAR http://www.the-star.co.ke/ newspaper, for running the graphic novel in the weekend edition of its paper following the televised episodes. The Star has a circulation of over 30,000 and its support of LWOB pro bono work in this and other projects has exponentially increased the audience and impact at zero cost, thanks to the paper's generosity. 

We are pleased to announce that this tremendous collaboration will continue throughout 2013-2014 with a new venture involving the same partners in a SHUGA Nigeria roll out. Watch the first episode of SHUGA Nigeria here: http://www.bellanaija.com/2013/12/06/its-finally-here-watch-episode-1-of-mtv-bases-shuga-season-3-home-coming/